Gerald Genta: The Most Influential Watch Designer of a Generation (2023)

In the world of watches, it’s typically the brands that are the superstars. Think Rolex, Patek, AP, and RM. However, sometimes a person’s influence on the watch landscape is so broad that they become the talking point. Enter Gerald Genta, the most influential watch designer of the 20th century. If you know watches, then the late Gerald Genta is no stranger — after all, not only is he the man behind smash hits like the Royal Oak and the Nautilus but he’s also responsible for forming the now- exceedingly popular steel luxury sports watch category. However, if you’re a newer member of the watch enthusiast space, then you may not have yet grasped the significance of Genta’s contributions to the industry. Keep reading as we detail the history and evolution of Gerald Genta’s work, highlight some of his most important creations for renowned watchmakers, and discuss the origins and future of some of his eponymous brands.

In this article

Who is Gerald Genta?

Known as the Maestro by his friends and colleagues, Gerald Genta was a watch designer, active from the 1950s until he died in 2011. He was born in Geneva, Switzerland in 1931 and began his career at the Universal Geneve in the 1950s and continued to work with the watch brand until the mid-1960s. In addition to his designs for Universal Genève, Genta went on to design timepieces for Audemars Piguet, Omega, Patek Philippe, Cartier, Bulgari, Van Cleef & Arpels, Hamilton, and others.

Gerald Genta: The Most Influential Watch Designer of a Generation (1)

In 1969, he launched his eponymous brand, Gerald Genta, to create exceptional pieces for his exclusive clients. In 2000, Bulgari acquired the Gerald Genta brand and continued to manufacture watches under the designer’s famous name. In 2023, La Fabrique du Temps, Louis Vuitton’s watchmaking manufacture announced that it acquired the Gerald Genta brand and will produce high-complication pieces under the brand name.

After the Bulgari acquisition in 2000, Gerald Genta launched yet another brand — Gerald Charles, this time using his middle name. In 2003, the brand was sold to a group of investors but Genta stayed on as designer-in-chief. Under the Gerald Charles marque, Genta unveiled the Maestro watch in 2006, playfully using his famous nickname.

Gerald Genta died in 2011 at the age of 80 and left behind a lasting legacy of iconic watches.

Gerald Genta-Designed Watches

In a fascinating interview Gerald Genta did in 2009, the prolific designer stated that he had created over 100,000 different watches during his five-decade-long career! And among that incredible number are plenty of standout pieces, many of which remain in production today.

(Video) Gerald Genta - What Other LEGENDARY Watches Did He Design?

Universal Genève Polerouter Watch

Founded in 1894, Universal Genève was a pioneer in the Swiss watchmaking industry during the early 20th Century, particularly with chronograph watches.

Gerald Genta: The Most Influential Watch Designer of a Generation (2)

Back to Basics: What is a Chronograph Watch?

In 1954, Universal Genève introduced the Polerouter (originally called the Polarouter) watch for crewmembers of the Scandinavian Airline System (SAS) to celebrate the airline’s then-new “polar route”. The watch was designed by 23-year-old Gerald Genta and the Universal Genève Polerouter remains a darling in vintage watch collecting circles.

Omega Constellation Watch

One of Omega’s most important watch models, the Constellation has been a mainstay of the company’s catalog since its introduction in 1952. The Constellation was created to honor the two chronometer records and six first-place awards that Omega achieved, which was symbolized in the watch’s crest depicting eight stars floating above an observatory.

Gerald Genta: The Most Influential Watch Designer of a Generation (3)

In 1959, Omega commissioned Gerald Genta to revamp the Constellation watch. He designed the Constellation ref. 14900, which included a “pie‑pan” dial (named so for its resemblance to an upside-down pie pan), hand‑rivetted gold hour markers, and gold Dauphine-style hands. Genta also designed the C-shape case variants of the Constellation, which went on to become very popular.

More on Omega:
How to Sell an Omega Watch
How Much Does an Omega Speedmaster Cost?

Audemars Piguet Royal Oak Watch

In 1972, Audemars Piguet launched the Royal Oak, which would not only become the company’s flagship watch but also one of the most revered timepiece designs of the modern era. Famously designed by Gerald Genta in 1970, the Royal Oak drew inspiration from an old-school diving helmet, right down to the exposed screws.

Gerald Genta: The Most Influential Watch Designer of a Generation (4)

According to Genta, Audemars Piguet wanted the design done in one night and requested “something totally new and waterproof.” The Royal Oak delivered on both those requirements and the introduction of the watch created an entirely new watch genre: the stainless steel luxury sports watch. Remember, prior to the Royal Oak debut, luxury watches were defined as small, slim, and crafted from precious metal. With its large case (nicknamed the “Jumbo”), bold design, and stainless steel construction, the Royal Oak was the antithesis of that philosophy and paved the way for all the sporty yet expensive models that would soon follow.

(Video) #55 The Watches & Designs of Gérald Genta

With the Royal Oak, we clearly see what would become signature Genta design traits: unconventional cases, distinctive bezels, patterned dials, integrated bracelets, industrial design inspiration, and above all else, a non-conformist attitude.

More on the Audemars Piguet Royal Oak:
How Much Does An Audemars Piguet Royal Oak Cost?
New Royal Oak Offshore in Full Ceramic
Audemars Piguet to Replace Stolen Watches

IWC Ingenieur Watch

Created for engineers, scientists, and medical professionals, the antimagnetic IWC Ingenieur watch first came to market in 1955, featuring the company’s first in-house automatic movement and a soft-iron inner case for magnetic resistance.

Gerald Genta: The Most Influential Watch Designer of a Generation (5)

By the end of the following decade, IWC wanted to refresh the collection with a new version of the Ingenieur so the company teamed up with Genta. Genta submitted his design in 1974, and IWC Ingenieur SL ref. 1832 launched in 1976. Here again, we see some quintessential Genta touches such as an angular case, a bezel with recessed plots, a patterned dial, and an integrated bracelet with H-links. By IWC’s own admission, the Genta-designed Ingenieur SL was not a commercial success, and only a little over 1,000 examples were made. However, the design did serve as the blueprint for the Ingenieur collection over the following decades.

In 2023, IWC announced the return of Genta’s Ingenieur to its catalog with a slew of new models.

Patek Philippe Nautilus Watch

A few years after the launch of the Royal Oak by Audemars Piguet, Patek Philippe also wanted to offer its clients a sporty waterproof watch made in stainless steel. Naturally, the company reached out to Gerald Genta and he answered with the Nautilus. According to Genta, he drew the sketch on a paper napkin while he was in a restaurant during the Basel Trade Fair: “I designed the Nautilus while observing the people from Patek eating!… It was a sketch that I completed in 5 minutes.”

Gerald Genta: The Most Influential Watch Designer of a Generation (6)

Named after Captain Nemo’s submarine in Jules Verne’s novel “20,000 Leagues Under the Sea.” Genta designed the Nautilus watch after a ship’s porthole, complete with the two “ears” on the case that mimic the hinges of the window. Aside from the unorthodox case silhouette, other classic Genta details found on the Patek Philippe Nautilus, which was released in 1976, include an eight-sided bezel, an integrated bracelet, a grooved dial, and a water-resistance rating of 120 meters.

More on the Patek Philippe Nautilus:
History of the Patek Philippe Nautilus
How Much Does a Patek Philippe Nautilus Cost?
Patek Philippe Watches Released in 2023

Bulgari Bulgari Watch

In 1975, famed Italian jeweler, Bulgari, offered 100 of its top clients a gold quartz watch with a digital display that was emblazoned with “BVLGARI” and “ROMA” on the case — much like ancient Roman coins would feature the name of the current emperor.

Gerald Genta: The Most Influential Watch Designer of a Generation (7)
(Video) Behind the Legacy of Gérald Genta: Interview of Evelyne Genta | Audemars Piguet

Gerald Genta redesigned this well-received client gift and the Bulgari Bulgari watch was born in 1977. The watch, characterized by the double “BVLGARI” engraving on its bezel would become one of Bulgari’s trademark timepieces, which is still in production today.

More about Bulgari: The World’s Best Jewelry Brands

Cartier Pasha de Cartier Watch

Although Cartier has long claimed that the Pasha is inspired by a water-resistant watch made for Thami El Glaoui, the Pasha of Marrakesh, in the 1930s, the watch as we know it today was in fact designed by Gerald Genta in 1985.

Gerald Genta: The Most Influential Watch Designer of a Generation (8)

Genta’s Pasha de Cartier watch flaunted the luxurious sports watch style that the designer was known for while also maintaining Cartier’s signature aesthetics. The yellow gold round case of the maiden 1985 Pasha featured ornate Vendome-style lugs while the crown was topped with a cap (affixed to the case via a small chainlink) for added water resistance. Its 38mm size was substantial for the era and it housed a dial decorated with a square track at the center. Emphasizing the Pasha’s water-ready capabilities was the rotating timing dive bezel on top of the case.

In 2020, Cartier revived the Pasha watch collection after a few years of absence and the modern models are still very much reminiscent of Genta’s original design.

More on Cartier: How Much Does A Cartier Tank Cost?

Gérald Genta Watches

Under his eponymous brand, Gerald Genta designed several notable pieces, including the Gefica Safari, unveiled in 1984 following a request from a trio of hunters (Geoffroy, Fissore, and Canali). Not only was this the world’s first bronze wristwatch (a material chosen specifically because it does not reflect light and therefore would not attract unnecessary attention from the hunters) but it also included calendar indications and a moon phase display on the dial and a compass attached to the strap.

Gerald Genta: The Most Influential Watch Designer of a Generation (9)

Many Gerald Genta watches featured an elaborate octagonal case that the designer introduced in 1991. We can clearly see the influence of the Gerald Genta Octagonal watches on the modern Bulgari Octo collection.

The Gerald Genta Grand Sonnerie from 1995 was the world’s most complicated wristwatch at the time, boasting a minute repeater, Westminster four-hammer chime, perpetual calendar, and dual power reserve display,

(Video) Watches from the Mind of Gerald Genta

Gerald Genta: The Most Influential Watch Designer of a Generation (10)

Back to basics: What is a Grand Complication Watch?

In 1996, Genta combined retrograde minutes and a jumping hour counter (two complications he had already featured separately) in one watch. This”Biretro” combo would eventually become a hallmark complication of the Gerald Genta brand.

Gerald Genta: The Most Influential Watch Designer of a Generation (11)

The Maestro no doubt had a playful side too as illustrated by his Disney watch collection featuring the now-famous Gerald Genta Mickey Mouse watches. Bulgari reminded us of this novel partnership in 2022 with a limited edition Gerald Genta Arena Bi-Retrograde Mickey Mouse Playing Football watch.

Watches Incorrectly Credited to Genta

It’s clear that Gerald Genta was responsible for an incredible array of watch designs. However, there are a few watch designs that are often reported as designed by Gerald Genta but were, in fact, not. For instance, the Vacheron Constantin 222 (the precursor to the Overseas) is frequently confused as a Genta creation — particularly since it features a highly-stylized bezel, angular case, and integrated bracelet like so many Genta watches. But it was Jorg Hysek who designed the VC 222 sports watch.

Furthermore, there are several reports online that claim that Genta was responsible for the Patek Philippe Ellipse watch. Again, not true. Genta shared in the aforementioned interview that Jean-Daniel Rubeli designed the Ellipse watch. However, it’s also been reported that Georges Delessert may have been responsible for the design of this minimalist Patek Philippe dress watch.

As many of you may already know, the beefy Royal Oak Offshore is a spinoff of the Royal Oak model, introduced in 1993 to celebrate the AP RO’s 20th anniversary (one year late due to production delays). What you may not know, however, is Genta had nothing to do with the design of the Royal Oak Offshore — it was Emmanuel Gueit who designed it. And Genta was not a fan; it’s been widely reported that he stormed out of the ROO launch presentation and criticized Gueit for ruining his original design.

Finally, how about Rolex? Genta has gone on record saying that he designed a watch for Rolex–but didn’t specify which one except that it belonged to the Cellini collection. Some speculate that it’s the unconventional Midas while others theorize that it could be the Rolex ref. 5100 “Texan,” which was Rolex’s first quartz watch.

Gerald Genta’s Legacy

Almost 70 years after his first watch design for Universal Genève and a dozen years after his passing, Gerald Genta is still very much part of the conversation in the watch world. The Royal Oak and the Nautilus are the most coveted ultra-luxury sports watches in today’s market and numerous big-brand watchmakers are now proud to reveal that Genta once designed watches for them.

It’ll be interesting to see what the revamped Gerald Genta brand under the leadership of LVMH will unleash over the next few years.

(Video) Interviewing Gerald Genta: The Man Behind the Iconic Watches!

The impact this freelance watch designer made on his industry is impressive, to say the least. He is among the most (if not, the most) recognizable names in the business and his legacy will no doubt continue to shape watches for the foreseeable future.


What is the story of Gerald Genta? ›

Gerald Genta was born in Geneva on May 1, 1931 to a Swiss mother and Italian father. After concluding his studies as a goldsmith and jeweller, earning a Swiss federal diploma, he was recruited by Universal Geneve, one of the most renowned watchmaking manufacturers, particularly respected for its chronographs.

What is Genta watch? ›

In the early 1970s, Genta was commissioned by Audemars Piguet to design a next-generation “luxury sports watch” that would reverse the company's ailing fortunes during the trying Quartz Crisis.

What was the first watch designed by Gerald Genta? ›

The Polerouter

Designed in 1954 by Genta at the age of 23, this is Gerald Genta's first legendary contribution to watchmaking.

When did Genta design the Royal Oak? ›

Audemars Piguet Royal Oak

Gérald Genta had been working with Audemars Piguet for about 20 years before he created the Royal Oak in 1970.

Did Gerald Genta design the Golden Ellipse? ›

In 1958, Gerald Genta designed the Golden Ellipse for Patek Philippe, a masterpiece with a rounded rectangular shape designed by Genta using the “golden ratio”, the result of the Master's in-depth studies of art and architecture.

Did Genta design the Aquanaut? ›

Design Features of the Aquanaut

It's no secret that the Aquanaut is heavily influenced by the Nautilus, although it was not designed by legend Gerald Genta.

What was the watch invented for? ›

Men began wearing wristwatches for tactical reasons, not for fashion. Before watches, soldiers would have to find some way to signal others on the battlefield before making a move, potentially revealing their plans to the enemy. With a wristwatch, though, they could coordinate a maneuver to begin at a specific time.

Who designed the first wristwatch? ›

According to the Guinness World Records, the first wristwatch was made in 1868 for Countess Koscowicz of Hungary, by Swiss watchmaker Patek Philippe. Initially intended as a piece of jewellery, the creation of wristwatch became a sought-after accessory for both ornamental and functional purposes.

Who discovered 1st watch? ›

Peter Henlein, the inventor of the first watch

While clocks have existed since the 13th century, it was not until the 16th century that they were miniaturized and became the first watches.

Who created the Royal Oak watch? ›

Genta created the Patek Phillipe Nautilus and the Audemars Piguet Royal Oak, to date, the best-selling models of both houses. He is regarded as one of the most influential people in the history of horology.

Why is it called Royal Oak? ›

Its large branches reminded Cass of the legend of the royal oak tree, under which King Charles II of England took sanctuary from enemy forces in 1660. Cass and his companions christened the tree, the "Royal Oak." And so Royal Oak received its name.

Why is the Royal Oak so called? ›

Audemars Piguet chose Royal Oak which came from the name of a series of eight vessels (remember that the bezel is octagonal) of Britain's Royal Navy which in turn took their name from the ancient hollowed oak tree within which the King Charles II of England hid to escape the Roundheads - the supporters of the ...

What is Genta use for? ›

Genta Injection is a Injection manufactured by CADILA PHARMA. It is commonly used for the diagnosis or treatment of bacterial infections, blood poisoning, diseases from uncooked meat . It has some side effects such as Abnormal brain function,Abnormal liver function,Abdominal cramps,Abnormal blood counts.

What is the function of Genta? ›

Descriptions. Gentamicin injection is used to treat serious bacterial infections in many different parts of the body. Gentamicin belongs to the class of medicines known as aminoglycoside antibiotics. It works by killing bacteria or preventing their growth.

What is the generic name of Genta? ›

Gentamicin is an antibiotic that fights bacteria.

Who designed the Patek Ellipse? ›

There is some debate as to who was responsible for the Golden Ellipse design. It is generally recognized that Jean-Daniel Rubeli, who was then Patek's inhouse stylist was inspired by the Golden Section and thus created the iconic design.

Who owns Gerald Charles? ›

Gerald Charles is an independent, family-owned watch company based in Switzerland. It was founded in 2000 by the great Gérald Charles Genta, the 20th century's foremost watch designer. Monsieur Genta, often referred to simply as 'Maestro', was a prolific artist and watch designer.

Who designed the Oysterquartz? ›

Suddenly it all fell into place: the Oysterquartz was designed by Rolex, no doubt about it, but its design was heavily influenced by the design of the Texan, which we now know was designed by Genta. The Texan was launched in March 1970, meaning it was designed in late 1969; the Royal Oak came just two years later.

Can you buy a Patek Aquanaut? ›

A majority of first time Patek Philippe buyers will gravitate towards entry-level models priced $19,000-$30,000 USD. Within this price range buyers have several options to choose from; the Calatrava, Nautilus and Aquanaut families.

What is the most sought after Patek Aquanaut? ›

Patek Philippe Aquanaut Travel Time 5164R-001

The Patek Philippe Aquanaut Travel Time 5164R-001 is a rare model that is quite difficult to find. Launched in 2016, the rose gold version of the Aquanaut collection is one of the world's most sought-after luxury watches.

Who wears Patek Aquanaut? ›

Paul McCartney Aquanaut

Possibly one of the most famous men on the planet, Sir Paul McCartney not only rocks the music industry by being a legendary member of the Beatles and having an extremely successful solo career, but he also loves to rock the Patek Philippe Aquanaut.

Who first wore watches? ›

The first wristwatch can be credited to Abraham-Louis Breguet, designed for the Queen of Naples in 1810 as an 'oblong shaped-repeater for wristlet'.

What was the 1st watch in history? ›

The Watch 1505 /ˌwɒtʃ fɪfˈtiːn ˈəʊ ˈfɑːɪv/ (also named PHN1505 or Pomander Watch of 1505) is the world's first watch.

What is the first watch brand? ›

The oldest watch brand is Blancpain, founded in 1735 by Jehan-Jacques Blancpain. Jehan-Jacques was born in 1693 in Villeret, Switzerland, where he made precision watch parts for other manufacturers from a workshop in his house.

Who designed the Royal Oak and Nautilus? ›

Gérald Genta

Who ran the Patek Museum? ›

That man is Philippe Stern, who was President of the Geneva Manufacture at the time and is now its Honorary President. Philippe Stern began assembling the collection well before thinking in terms of a museum. He concentrated at first on Patek Philippe watches, particularly the complicated models.

Who designed Patek Philippe? ›

Antoine Norbert de Patek and Adrien Philippe had but one goal: to develop and manufacture the finest timepieces in the world. Today, more than ever, quality and fine workmanship remain the watchwords for production at Patek Philippe.

What was the Royal Oak inspired by? ›

It was burnt by the Dutch navy three years later, but the name continued and in all eight ships bore the epithet Royal Oak, the last a Revenge-class battleship launched in 1914 and sunk at anchor in 1939. Gerald Genta cites a diver's helmet as the design inspiration for his octagonal masterpiece.

What does Royal Oak stand for? ›

Its large branches reminded Cass of the legend of the royal oak tree, under which King Charles II of England took sanctuary from enemy forces in 1660. Cass and his companions christened the tree, the "Royal Oak." And so Royal Oak received its name.

Why is the Royal Oak called the Royal Oak? ›

Audemars Piguet chose Royal Oak which came from the name of a series of eight vessels (remember that the bezel is octagonal) of Britain's Royal Navy which in turn took their name from the ancient hollowed oak tree within which the King Charles II of England hid to escape the Roundheads - the supporters of the ...

Who designed the Octo Finissimo? ›

The Octo Finissimo's design springs from the headwaters of what's now known as the “integrated-bracelet sports watch”, pioneered by legendary designer Gérald Genta. Genta was the Swiss visionary who envisioned the Audemars Piguet Royal Oak in 1970, considered the granddaddy of luxury sports watches.

Which is more expensive Patek or Rolex? ›

Pricing. Rolex vs Patek Philippe pricing is another big differentiating factor between the companies. As alluded to earlier, Rolex watches generally retail for much less than Patek Philippe's offerings; and this could either be a good or bad thing depending on what kind of value you are seeking.

What is the most expensive watch brand? ›

The No. 1 most expensive watch brand in the world is Patek Philippe, originally named Patek, Czapek & Cie upon its establishment in 1839. Its priciest timepiece — and the most expensive watch to ever sell, to date — sold for $31.9 million. There are a few reasons why this brand is so incredibly expensive.

What is the most expensive wrist watch? ›

The Most Expensive Watches On Earth | From Auctions to Retail
Patek Philippe Prince Mohammed Tewfik A. Toussou Pink Gold Ref. 1518$9,500,000
Patek Philippe Ref. 1518 in Stainless Steel$11,137,000
Rolex Paul Newman Daytona Ref. 6230$17,753,000
Patek Philippe Henry Graves Supercomplication$23,983,000
6 more rows
Feb 14, 2023

What kind of person wears Patek Philippe? ›

While politicians, dignitaries, and royalty continue to wear Patek Philippe watches, as they always have, we find that Patek Philippe watches are now often found on the wrists of athletes, artists, actors, and watch collectors with significant purchase histories.

Why are Patek so expensive? ›

While many factors contribute to the high cost of Patek Philippe watches, four of the most important reasons include quality, handwork, heritage, and value. A premium watchmaker, Patek Philippe creates timepieces that are typically made from precious metals and stones, like gold, platinum, and diamond.

How much is a Patek Philippe cost? ›

The starting price for a Patek Philippe men's watch is around $18,000 for an Aquanaut. The iconic Patek Philippe Nautilus price is at least $27,000, while the most expensive Patek Philippe watches reach over $300,000.


1. Discussing The Legacy of Gérald Genta with Mrs Évelyne Genta
2. Who Are the Most Impactful Figures in the Watch Industry? | The Classroom
(WatchBox Studios)
3. Gerald Genta Icon of Time
4. The Little-Known Designs of Gerald Genta
5. Why You NEED a Gerald Genta Watch : Why They Matter
(John P Watches)
6. Presenting Gérald Genta’s Personal Audemars Piguet Royal Oak Watch
Top Articles
Latest Posts
Article information

Author: Ray Christiansen

Last Updated: 10/04/2023

Views: 5612

Rating: 4.9 / 5 (49 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Ray Christiansen

Birthday: 1998-05-04

Address: Apt. 814 34339 Sauer Islands, Hirtheville, GA 02446-8771

Phone: +337636892828

Job: Lead Hospitality Designer

Hobby: Urban exploration, Tai chi, Lockpicking, Fashion, Gunsmithing, Pottery, Geocaching

Introduction: My name is Ray Christiansen, I am a fair, good, cute, gentle, vast, glamorous, excited person who loves writing and wants to share my knowledge and understanding with you.